Case Study

Energy & Data

AES Corporation, a Fortune 500 global power company headquartered in Arlington, Virginia, is dedicated to advancing the future of energy through innovative solutions. Operating in 15 countries with a workforce of 10,500, AES is a leader in generating and distributing electricity worldwide. In Mexico, AES recognized the need for greater transparency in the electricity market, where fragmented and outdated data posed significant challenges for consumers and industry experts alike. To address this, AES partnered with us to develop a comprehensive mobile app that consolidates, analyzes, and presents critical energy data from various sources, making it accessible and actionable for all users.

Year

2021

Client

AES

Project Type

Mobile App

Keywords

Data, Product Design, UX/UI, Development, Deployment

Overview

Bringing Transparency to the Mexican Electricity Market

Problem

The Mexican electricity market is complex and has significant room for improvement in terms of transparency and visibility. Historically, access to accurate and up-to-date information about electricity consumption, distribution, and pricing has been limited. This lack of transparency can make it challenging for consumers, businesses, and even industry experts to make informed decisions regarding energy use and investment. Additionally, the scattered and often siloed nature of data across various platforms and institutions further exacerbates this issue, creating a need for a unified platform that consolidates, analyzes, and presents this critical information in an accessible manner.

Solution

To address the challenges in the Mexican electricity market, we developed a comprehensive mobile application designed to centralize and streamline access to critical energy data. This app extracts information from a variety of public and private sources, consolidating it into a single, unified database. By processing and analyzing this data, the app ensures that users have accurate, up-to-date insights into electricity consumption, distribution, and pricing.The application is designed to be user-friendly and accessible for both experts and non-experts, providing a seamless experience on both iOS and Android platforms. Through this app, users can easily access real-time data, identify trends, and make informed decisions about their energy use, ultimately bringing much-needed transparency and clarity to the Mexican electricity market.

Stack

Discovery

Understanding the problem

Deep Dive

During the Discovery phase, we held in-depth meetings with key stakeholders and technical experts to fully understand the problem and craft a suitable solution. By diving deep into the project’s needs with product owners, designers, researchers, and data engineers, we identified core challenges and set a solid foundation for the project.

Definitions

In the Definitions phase, we made key technological and architectural decisions that serve as the backbone of the project. These definitions ensure alignment and consistency throughout, allowing us to manage iterations while staying true to the original goals.

Key Takeaways
01

We determined the specific data sets to be extracted and made available through the app

02

The structure of the database was defined to ensure efficient storage and retrieval of the data

03

The technology stack for developing the app was selected to best meet the project’s needs

04

Cloud services were budgeted and optimized for performance and cost-effectiveness

05

The high-level user flow was decided to ensure a seamless and intuitive user experience

06

We established the framework for ongoing data integration and updates to keep the information current

Design

Design System

After defining the core components, we created a cohesive design system that ensures consistency across the entire application. This system includes standardized UI elements, typography, color schemes, and interaction patterns, all aimed at providing a seamless user experience and maintaining a unified visual identity throughout the app.

Foundations

Foundations  serve as the essential building blocks for creating a consistent and cohesive user experience across the application. These foundations include key elements such as typography, color palettes, grid systems, and shadows, which are meticulously defined to maintain visual harmony throughout the app. By establishing these core components, we ensure that every aspect of the design aligns with the overall brand identity and usability goals, providing a unified look and feel that enhances the user experience.

UX/UI design

The user flow is at the heart of the UX/UI design process, guiding users through the app in a seamless and intuitive manner. By carefully mapping out each interaction, we ensure that the app is not only functional but also easy to navigate. Every element of the design is crafted with the user in mind, aiming to create an experience that is both efficient and enjoyable. This process involves a deep understanding of user needs and behaviors, allowing us to design a flow that meets the project’s goals while delivering a satisfying user experience.

App

Energy & Data